Expansion
The Mega Group is always striving greater heights, with an end goal of attaning a IPO listing at the ACE market in Bursa Malaysia.
We intend to speed up growth via implementing the following stragies:
1. Bringing In More Crafting Talent
To cope with an expected increase in demand for our gold jewellery, the Mega Group targets recruiting an additional 8 – 10 new goldsmiths by 2024. Under our policy of supporting PWDs, some of these new hires will come from the education – to – employment pipelines we are establishing in collaboration with vocational training centres.
2. Investing in Automated Production
The Mega Group intends to allocate approximately RM2 million to acquiring cutting edge automation technologies, which fewer than 1% of industry peers currently possess. After purchasing these technologies, 75% of jewellery production will be fully automated (compared to only 40% at present) in a signifificant upgrade to our production capacity. Full automation also means the Le Grand production facility can operate almost 24 / 7, allowing us to increase output even further.
In line with our commitment to safeguarding employees’ welfare, automating most production will not result in massive job losses for our workforce – instead, current machine operators will be retrained to undertake different responsibilities, such as quality control, equipment maintenance, and oversight of the production line. Those with a creative bent may also opt to learn the art of handcrafting jewellery from our master goldsmiths.
The new automated production machinery will be capable of creating elaborate designs using advanced techniques such as:
Power Metallurgy
Different blends of gold and gold alloy powders are compressed to create complex patterns and motifs.
Gold Clay Moulding
Gold or gold alloy powder is mixed with an organic binder to form a clay-like substance that is easily moulded into different shapes.
Lasar Engraving
High-precision laser beams are used to engrave very fine details onto gold jewellery.
3. Establishing a Customer Experience Centre
To raise the profile of Le Grand, the Mega Group’s production arm, while increasing our B2C outreach, we plan to launch a customer experience centre showcasing our products and processes in Kuala Lumpur, the Malaysian capital. The centre, which will be known as the Le Grand Experiential Centre, will play host to jewellery crafting workshops and demonstrations from our master goldsmiths, educational exhibitions about gold mining and processing, and a retail outlet where B2B and B2C customers alike can purchase the latest Le Grand designs on the spot.
4. Venturing Into E-Commerce
In accordance with our intention to capture more market share in the B2C market, the Mega Group is developing a new e-commerce platform named Duniamas where end consumers may conveniently purchase our gold jewellery on cash terms with the click of a button. The orders, which will be delivered to customers’ doorsteps by a reputable courier, will be covered by product insurance worth up to RM80,000.
5. Venturing Into More Overseas Markets
As Mega Group designs have already been proven to be popular among overseas consumers, we are taking steps to expand beyond Southeast Asia. Our chief targets are Dubai and Doha, both trading hubs for precious metals within the wealthy Middle East. Based on our forecasts, if we succeed at entering these 2 markets by 2024, the amount of gold we sell annually will rise to 5 metric tonnes, which represents an impressive increase of 300% over the 1.5 metric tonnes recorded in FY2021.